What is Digital Advertising?

Digital advertising – also called internet advertising, or sometimes internet marketing – is used by businesses to leverage web technologies to deliver promotional messages to consumers.

That’s a technical description, but it doesn’t really get to the heart of what most business owners and executives want to know. So, let’s look at some of the different types of advertising that make up digital campaigns.

Pay-Per-Click (PPC Advertising)

This is the form of digital advertising most businesspeople know best. It can be easy to set up and effective in many situations, but it also happens to be the most expensive way to promote your company online.

Email Advertising

Most business owners and executives are already very familiar with this medium, which involves sending mass messages to subscribers. Email marketing is inexpensive but can generate very low response rates.

Native Advertising

An emerging form of digital advertising that has gained speed quickly. It allows marketers to put their brands in new kinds of placements (and reach new audiences) that aren’t available in traditional display advertising.

Social Media Ads

Creating and maintaining a strong social presence can help you increase leads, sales, and brand awareness, but it can also turn into a full-time job very quickly. There are many platforms for social ads, including:

Facebook/Instagram
still a popular outlet to drive brand awareness, create viral campaigns, and find new leads or followers.

YouTube
video is king in the digital age. If you can produce attention-grabbing clips of 20 to 25 seconds each, then you can use YouTube to achieve your business goals.

Twitter
representing all age groups and viewpoints, this social media hub can be a powerful tool to direct the path of your company’s social image.

CTT and OTT

Connected TV and over-the-top devices represent a growing market for captive audiences. CTV includes equipment like smart TVs, Roku, and gaming consoles, whereas OTT devices bypass cable, broadcast, and satellite TV platforms that used to distribute content.

As more and more consumers cut cords, these outlets are presenting new opportunities to advertisers. Specifically, you might want to reach customers through ads shown on pause screens or between programs and episodes.

Blogging

You can use timely and insightful articles to establish yourself as a thought leader, build your credibility, and show off your industry expertise.

It’s important to remember that every digital marketing strategy should be as unique as the company using it. What works for one market or situation might not be appropriate for another. In fact, we often recommend that our clients look beyond the web, into traditional marketing solutions, to find the perfect mix of campaigns and messages.

Schedule a Consultation

Wondering how we could help your company succeed at generating new leads and customers? Contact the team at My Digital Advertising today so we can schedule a time to talk!
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