What is Digital Advertising?

These are the ads that our clients spend the majority of their time on. They are widely used tools for branding, but are also incredibly useful for increasing awareness, driving traffic to landing pages, and generating qualified leads.

This is the form of digital advertising most businesspeople know best. It can be easy to set up and effective in many situations, but it also happens to be the most expensive way to promote your company online.

Most business owners and executives are already very familiar with this medium, which involves sending mass messages to subscribers. Email marketing is inexpensive but can generate very low response rates.

An emerging form of digital advertising that has gained speed quickly. It allows marketers to put their brands in new kinds of placements (and reach new audiences) that aren’t available in traditional display advertising.

Creating and maintaining a strong social presence can help you increase leads, sales, and brand awareness, but it can also turn into a full-time job very quickly. There are many platforms for social ads, including:

Facebook/Instagram
still a popular outlet to drive brand awareness, create viral campaigns, and find new leads or followers.

YouTube
video is king in the digital age. If you can produce attention-grabbing clips of 20 to 25 seconds each, then you can use YouTube to achieve your business goals.

Twitter
representing all age groups and viewpoints, this social media hub can be a powerful tool to direct the path of your company’s social image.

Connected TV and over-the-top devices represent a growing market for captive audiences. CTV includes equipment like smart TVs, Roku, and gaming consoles, whereas OTT devices bypass cable, broadcast, and satellite TV platforms that used to distribute content.

As more and more consumers cut cords, these outlets are presenting new opportunities to advertisers. Specifically, you might want to reach customers through ads shown on pause screens or between programs and episodes.