Pay-Per-Click (PPC Advertising)
This is the form of digital advertising most businesspeople know best. It can be easy to set up and effective in many situations, but it also happens to be the most expensive way to promote your company online.
Most business owners and executives are already very familiar with this medium, which involves sending mass messages to subscribers. Email marketing is inexpensive but can generate very low response rates.
An emerging form of digital advertising that has gained speed quickly. It allows marketers to put their brands in new kinds of placements (and reach new audiences) that aren’t available in traditional display advertising.
CTT and OTT
Connected TV and over-the-top devices represent a growing market for captive audiences. CTV includes equipment like smart TVs, Roku, and gaming consoles, whereas OTT devices bypass cable, broadcast, and satellite TV platforms that used to distribute content.
As more and more consumers cut cords, these outlets are presenting new opportunities to advertisers. Specifically, you might want to reach customers through ads shown on pause screens or between programs and episodes.
You can use timely and insightful articles to establish yourself as a thought leader, build your credibility, and show off your industry expertise.