Once upon a time advertising campaigns, even digital ones, were put together from hunches and creative guesses. Now we know more about the structure of a successful sales or lead generation effort. Figuring out the winning formula isn’t quite as complicated as splitting the atom, but it hasn’t been an easy task, either.
Everything starts with your website. Your business website must be the hub or power center of your digital marketing atom. It’s the basic building block of your online marketing campaigns, and the foundational piece of your strategy.
What matters most isn’t that you adhere to a specific style, but that you have a professional website with a definite purpose. From there, your next task is to advertise your products and services using your site as the centerpiece. You have to manage the push prospects on your website and pull them back using tools that might include:
…and more. The better you manage The Push and Pull of your marketing strategy, the easier it’s going to be for you to strike a balance. You might not have to use all the marketing tools we’ve outlined, but you should be using any that can generate a positive ROI for your company.
Every tool, platform, and ad type brings its own advantages and messaging strategy. Each of them needs to be used in a unique way that speaks to your target audience. With My Digital Advertising, you have a convenient all-in-one solution that simplifies the process of creating winning campaigns. Let’s talk today so we can put the power of internet advertising to work for your business!