Why Use My Digital Advertising

We have reached a point in the business world where the term “digital advertising” is almost redundant. Given that buyers are spending more and more time each year on their computers, phones, and tablets, common sense says marketers should be trying to reach them through these devices.

With that in mind, we don’t just want to make the case for digital advertising in your company; we want to be sure you’re doing it the right way. Times have changed, even when you’re talking about the internet. Once upon a time, mailers, signs, billboards, and email blasts were your biggest tools for reaching out to new customers. It only made sense that the earliest attempts at digital advertising mimicked these approaches.
These days, you have to be more nuanced in the ways you attract prospects. You have to study your audience, watch your budgets, and be sure you’re presenting the right offers to potential buyers at an opportune moment. Otherwise, the chance might disappear before it ever materializes.

That’s where our company comes in. We make sure you have an effective and efficient platform for turning searchers, surfers, and followers into sales opportunities.

A Scientific Approach to Marketing

Once upon a time advertising campaigns, even digital ones, were put together from hunches and creative guesses. Now we know more about the structure of a successful sales or lead generation effort. Figuring out the winning formula isn’t quite as complicated as splitting the atom, but it hasn’t been an easy task, either.

Everything starts with your website. Your business website must be the hub or power center of your digital marketing atom. It’s the basic building block of your online marketing campaigns, and the foundational piece of your strategy.

There are a lot of things your business website can be, including:

  • Informational
  • Ecommerce-driven
  • Lead-generating

What matters most isn’t that you adhere to a specific style, but that you have a professional website with a definite purpose. From there, your next task is to advertise your products and services using your site as the centerpiece. You have to manage the push prospects on your website and pull them back using tools that might include:

  • Contextual and Behavioral Advertising (push)
  • Contextual Social Media Ads on Facebook, Instagram, Twitter, and LinkedIn (push)
  • Pay-Per-Click (PPC) Advertising (push)
  • Email Blasts and Newsletters (push)
  • Printed Mailers That Include Your Website Domain (push)
  • Search Engine Optimization (push)
  • Retargeting Ads on Facebook and Websites (pull)
  • Online Video on YouTube and Other Sites (pull)

…and more. The better you manage The Push and Pull of your marketing strategy, the easier it’s going to be for you to strike a balance. You might not have to use all the marketing tools we’ve outlined, but you should be using any that can generate a positive ROI for your company.

Every tool, platform, and ad type brings its own advantages and messaging strategy. Each of them needs to be used in a unique way that speaks to your target audience. With My Digital Advertising, you have a convenient all-in-one solution that simplifies the process of creating winning campaigns. Let’s talk today so we can put the power of internet advertising to work for your business!

Schedule a Consultation

Wondering how we could help your company succeed at generating new leads and customers? Contact the team at My Digital Advertising today so we can schedule a time to talk!
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