Mobile vs. Desktop Online Advertising: Which Do You Need?

Who is the greatest heavyweight of all time? Is it better to win points with jabs or go for the uppercut knockout? And, will your business see a bigger ROI from advertising to mobile users or desktop prospects?

These are all questions for the ages – or in the case of mobile versus desktop advertising, at least the last decade. But unlike those old boxing debates, this internet advertising conundrum can be answered. And, finding the right strategy can help you KO your competitors.

So, as we weigh in on the issue of advertising targets, let’s start with some raw numbers:

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